You’re familiar with the setting. It takes place at business conventions, industry conferences and even reunions. Hors de oeuvres’ and free drinks decorate a large ball room while attendees congregate in their circle of acquaintances and, before you know it, there are a million different conversations taking place. (more…)

Groupon is evil. Ok, so that may be a little dramatic, but this website that is receiving rave reviews from its members gets two thumbs down and a tongue stick-out from me.
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Six months ago without even a clue,
I said, Hi DMA. Social media? What do I do?
Brock gave a big welcome and Marci a smile,
Meg said, “Aw, come here, pretty child.”

She took me aside and showed me her lab,
“I give to you Hootsuite… and the gift of gab”
Three clicks here and one click there,
This wasn’t so bad,
Honestly though, she looked like a scientist,
Perhaps gone mad?
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Yesterday, we hosted a webinar to discuss the potential that exists for our industry to communicate and connect with consumers in new and different ways.  Overall, we were very pleased with the participation, ideas and communication exchanged during our first discussion surrounding this exciting opportunity.

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This is the story of OK GO. They were your typical band, putting out perfectly good music. They’d play shows, record music, they were loved by a few, but they were never ’successful’ by any measurable means. But their path was soon to take many wild and wonderful turns, and their journey tells so many stories about marketing, storytelling, popularity and success. Buckle up. This will be a fun ride! (more…)