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Archive for the ‘Health & Fitness’ Category

Fresh Food & Football

Wednesday, September 1st, 2010

Fresh Food & Football

When I was growing up outside of Philadelphia, my family had season tickets to the Phillies. I never thought it possible, but my passion for sports has only increased since then and along with it, so has my passion for fresh produce and a healthy lifestyle. Having experienced firsthand how eating fresh produce has made such a personal difference in my health and well being, I am more conscious than ever before about nutritious food options being available to everyone, everywhere. (more…)

My Fit Foods

Wednesday, September 1st, 2010

My Fit Foods

We get up to a lot of shenanigans here in the DMA office, but being fresh produce marketers, ideally we aim for our teambuilding exercises to also teach us something about our industry, marketing or consumer behavior. Being the lone bachelor in the office, I couldn’t participate in the “Feed Your Family a Fresh Meal for $10” Challenge with Marci and Megan. However, as The Health Nut, I, too, want to provide my family (ok, me) with the freshest food possible. (more…)

Cooking a Fresh Meal for Under $10

Wednesday, August 18th, 2010

A FRESH Meal for Under $10??

Have you ever tried cooking a fresh meal for your family of four for under $10? At DMA, we define a “fresh meal” as one that does not include processed ingredients. Lately, as we’ve been experimenting with the “Fresh” discussion online through social media outlets, there’s a clear misconception amongst consumers that “fresh is more expensive.” This got us to thinking…as mothers and heads of the culinary art in our homes, can we cook a fresh meal for our hungry families for under $10? (more…)

A Game-Changing Recipe Website

Thursday, July 15th, 2010

A Game-Changing Recipe Website

As a recent college graduate, I must admit that my kitchen skills are better described as kitchen handicaps. My breadth of expertise can be summed up with coffee making, slicing avocados, and putting frozen pizzas in the microwave. I definitely can’t bake a cake without the middle falling, scramble egg whites without dropping yolk in the pan, or make a homemade pasta sauce because I’m unsure how to pair complementary flavors. It’s safe to say that I can’t cook that well… yet.
(more…)

Attracting NEW at the Risk of Losing PROVEN

Wednesday, June 30th, 2010

The Attack of the Grouponers

Groupon is evil. Ok, so that may be a little dramatic, but this website that is receiving rave reviews from its members gets two thumbs down and a tongue stick-out from me.
(more…)

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