You’re familiar with the setting. It takes place at business conventions, industry conferences and even reunions. Hors de oeuvres’ and free drinks decorate a large ball room while attendees congregate in their circle of acquaintances and, before you know it, there are a million different conversations taking place. (more…)

Passion is a funny thing. Passions are different, I am learning, than interests or loves. I am interested in travel and technology. I love my daughter, my family, friends and work. I am passionate about food, wine, music…and fresh produce. Passions tend to worm their way into every aspect of our existence. Passions are impossible to shake no matter where you are, and even when you are well aware you are annoying those in your presence.
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WHAT IF?!? What if we had direct access any time, any place to the 85% of adult Americans who own a cell phone? What if we could connect to consumers at home, at work, at school, in the store and everywhere in between with product recipes, attributes and promotions – all for a very affordable price? What if consumers could have our products’ “stories” at their fingertips, ready to instantly spur a connection? (more…)

At DMA, we like to break the rules and, having just returned from the recent United Fresh 2010 show in Las Vegas, we’re gonna break the biggie. With so many outstanding exhibits of excellence, we feel that what happened in Vegas SHOULDN’T stay in Vegas! We were blown away by booths, bites, brochures and a beauxcoup of brilliance and wouldn’t feel right keeping them to ourselves. Congratulations are in order for those companies and individuals who brought their “A” game and elevated the United Fresh experience to excellent. Were your eyes and ears open during your United Fresh 2010 experience? What blew YOU away? (more…)

So we can finally say we did it. As an industry we raised nearly $4.8 million dollars in capital campaign support for PMA’s Foundation for Industry Talent (PMA FIT) in three short years, all while overcoming a spinach crisis, a tomato crisis, an unprecedented surge in fuel prices and a severe economic downturn. We’ve proven to ourselves and those around us that we believe in PMA FIT’s efforts to recruit and retain talented individuals who will one day be our companies’ leaders. I don’t know about you, but I feel blessed to work in an industry that is investing in, supporting, and working for the advancement of its PEOPLE. (more…)