You may have heard the increasing buzz around Microsoft Tag, Data Matrix and other QR (Quick Read) technologies. But, what exactly is it? Simply put, it’s yet another direct connection to the consumer!! (more…)

When I was growing up outside of Philadelphia, my family had season tickets to the Phillies. I never thought it possible, but my passion for sports has only increased since then and along with it, so has my passion for fresh produce and a healthy lifestyle. Having experienced firsthand how eating fresh produce has made such a personal difference in my health and well being, I am more conscious than ever before about nutritious food options being available to everyone, everywhere. (more…)

We get up to a lot of shenanigans here in the DMA office, but being fresh produce marketers, ideally we aim for our teambuilding exercises to also teach us something about our industry, marketing or consumer behavior. Being the lone bachelor in the office, I couldn’t participate in the “Feed Your Family a Fresh Meal for $10” Challenge with Marci and Megan. However, as The Health Nut, I, too, want to provide my family (ok, me) with the freshest food possible. (more…)

As a voice of my generation, post-college employment no longer seems to be simply defined as 9 to 5 in a cube.  Many of my fellow Gen Y’ers are taking an alternative route, veering away from the wrath of the “real world” – a route that makes a difference in people’s lives while providing lifelong skills and and meeting critical demands in the community. (more…)

There’s a growing and legitimate movement, known by multiple names, that, purely by its mission, has created a double standard among consumers when they dine out or purchase food to prepare and/or consume at home.
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