It’s not easy to compete for attention with all the breathtaking views, the pounding surf and drop-dead delicious meals that are found throughout the Monterey/Carmel region. But as the fresh produce industry descended on this city by the sea, PMA Foodservice participants did more than compete! (more…)

At DMA, we like to break the rules and, having just returned from the recent United Fresh 2010 show in Las Vegas, we’re gonna break the biggie. With so many outstanding exhibits of excellence, we feel that what happened in Vegas SHOULDN’T stay in Vegas! We were blown away by booths, bites, brochures and a beauxcoup of brilliance and wouldn’t feel right keeping them to ourselves. Congratulations are in order for those companies and individuals who brought their “A” game and elevated the United Fresh experience to excellent. Were your eyes and ears open during your United Fresh 2010 experience? What blew YOU away? (more…)

Okay – so you think you can’t run a mile, much less a 5K…but, you can walk fast, can’t you? C’mon, the more we exercise the more we can dri… eat! (more…)

Tradeshows and conventions provide marketers like us (and perhaps you) with the opportunity to witness creative marketing ideas that inspire us for months and sometimes even years in the future. Yes, great marketing promotions always catch our attention, and at the PMA 2009 Foodservice show held in Monterey, CA, we were not disappointed. (more…)

It’s humorous to know that one of the trend-setting marketing tactics at the recent PMA Foodservice Conference was something involving “hash.”  For those savvy social networking gurus, the word “hashtag” is probably quite familiar.  For most of us, it’s another term that makes us feel even less knowledgeable about this increasingly main stream communication tool. (more…)