We believe that “Brand” = Values + The People Who Support & Contribute To Them + What People Think About You.  Marci will talk more about how to be a trusted brand in tomorrow’s post, but today we want to focus on the people part.  When reviewing our own website and blog analytics we discovered that our Team and Authors pages are regularly two of the most visited pages on their respective sites, which is excellent news since your team page is ground zero for humanizing your brand.

This discovery indicates that visitors want to learn more about the individuals who support and contribute to your company values.  They want to get to know your people, in addition to knowing your products and services. (more…)

We already have buyers.

Our website that was created in ’03 still gets the point across.

Marketing isn’t on our priority list.

We’ve heard all sorts of reasons for not making an investment in marketing and while we understand that you know your business best, there’s no reason for any company to have a marketing deficiency.  A deficiency in any vital business component is treatable, and the first step to recovery is admitting you need help. So, how do you know when you need marketing help? Here are 15 sure signs. (more…)

As marketers, we are evolving on the regular and the journey is equally split between learning and then adopting those practices and platforms that will enhance  our marketing efforts.  So earlier this week, entrenched in one of our everlasting learning phases, I cranked up my speakers and dove into this video that Dan’l had sent my way.

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