We believe that “Brand” = Values + The People Who Support & Contribute To Them + What People Think About You. Marci will talk more about how to be a trusted brand in tomorrow’s post, but today we want to focus on the people part. When reviewing our own website and blog analytics we discovered that our Team and Authors pages are regularly two of the most visited pages on their respective sites, which is excellent news since your team page is ground zero for humanizing your brand.
This discovery indicates that visitors want to learn more about the individuals who support and contribute to your company values. They want to get to know your people, in addition to knowing your products and services. (more…)