You’re familiar with the setting. It takes place at business conventions, industry conferences and even reunions. Hors de oeuvres’ and free drinks decorate a large ball room while attendees congregate in their circle of acquaintances and, before you know it, there are a million different conversations taking place. (more…)

Six months ago without even a clue,
I said, Hi DMA. Social media? What do I do?
Brock gave a big welcome and Marci a smile,
Meg said, “Aw, come here, pretty child.”

She took me aside and showed me her lab,
“I give to you Hootsuite… and the gift of gab”
Three clicks here and one click there,
This wasn’t so bad,
Honestly though, she looked like a scientist,
Perhaps gone mad?
(more…)

Posted by: The DMA Solutions Team

It says a lot about your product/company if you have scores of fans singing (and dancing) your praises on video. And then posting their creations on the World Wide Web for anyone with a computer to see. But, even more impressive is NatureSweet’s realization of consumers’ deep affection for their product and harnessing that love to capture even more attention and consumer following. (more…)

WHAT IF?!? What if we had direct access any time, any place to the 85% of adult Americans who own a cell phone? What if we could connect to consumers at home, at work, at school, in the store and everywhere in between with product recipes, attributes and promotions – all for a very affordable price? What if consumers could have our products’ “stories” at their fingertips, ready to instantly spur a connection? (more…)