We get up to a lot of shenanigans here in the DMA office, but being fresh produce marketers, ideally we aim for our teambuilding exercises to also teach us something about our industry, marketing or consumer behavior. Being the lone bachelor in the office, I couldn’t participate in the “Feed Your Family a Fresh Meal for $10” Challenge with Marci and Megan. However, as The Health Nut, I, too, want to provide my family (ok, me) with the freshest food possible. (more…)

What do a hulking green ogre and a sweet and savory Vidalia onion have in common?? Well, according to easily the most famous hulking green ogre in the world, Shrek, both ogres and onions consist of many layers – a perfect recipe for an unlikely pairing between yet another Hollywood movie and a fresh produce item. Kudos to the the Vidalia Onion Committee (VOC) for realizing the opportunity for a partnership with Dreamworks Pictures and Shrek Forever After and jumping at it. (more…)

Yesterday, we hosted a webinar to discuss the potential that exists for our industry to communicate and connect with consumers in new and different ways.  Overall, we were very pleased with the participation, ideas and communication exchanged during our first discussion surrounding this exciting opportunity.

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At DMA, we like to break the rules and, having just returned from the recent United Fresh 2010 show in Las Vegas, we’re gonna break the biggie. With so many outstanding exhibits of excellence, we feel that what happened in Vegas SHOULDN’T stay in Vegas! We were blown away by booths, bites, brochures and a beauxcoup of brilliance and wouldn’t feel right keeping them to ourselves. Congratulations are in order for those companies and individuals who brought their “A” game and elevated the United Fresh experience to excellent. Were your eyes and ears open during your United Fresh 2010 experience? What blew YOU away? (more…)

“The definition of insanity is doing the same thing over and over and expecting different results.”

It seems there is some dissension over the origination of this quote, but whether it’s Ben Franklin or Albert Einstein, I think it’s safe to say both men knew a thing or two about the power of change.

Unfortunately somewhere along the way, we’ve let ‘change’ become a dirty word.  (more…)