So we can finally say we did it. As an industry we raised nearly $4.8 million dollars in capital campaign support for PMA’s Foundation for Industry Talent (PMA FIT) in three short years, all while overcoming a spinach crisis, a tomato crisis, an unprecedented surge in fuel prices and a severe economic downturn. We’ve proven to ourselves and those around us that we believe in PMA FIT’s efforts to recruit and retain talented individuals who will one day be our companies’ leaders. I don’t know about you, but I feel blessed to work in an industry that is investing in, supporting, and working for the advancement of its PEOPLE. (more…)

Armed with a Rand McNally Road Atlas, MapQuest printouts, and a GPS system, I set out for San Antonio last week with Morgan, a former DMA Solutions intern and fellow Career Pathways scholar. Even for just a three hour drive, I’m a little directionally challenged, so I felt that numerous navigational tools were vital to the success of our trip. Our destination: PMA Fresh Connections in San Antonio, TX. (more…)

The New York Yankees. They have a reputation as the most hated team in baseball. Some would argue in all of sports. What have they done to deserve this stigma? If you ask me, their “crime” is being successful. Consistently successful. Is that so wrong? Not if you’re looking at it from the owner or management’s viewpoint: “Hate us all you want. All the way to the bank.” (more…)

The subject of mentoring has been top of mind for me lately, mainly due to my involvement in growing and shaping PMA FIT’s student mentoring program.  Over the last few months, as this new age of technology and consumer behavior has begun to play such a vital role in the effectiveness of our sales and marketing (more…)

Tough times or not, with record-breaking attendance, this year’s PMA Fresh Summit was smokin’ hot.  What blew us away during the show?  We’ve broadened our list of marketing excellence to include impressive strategies and tactics represented both on and off the show floor.

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