Believe it or not, audits can be quite fun (gasp!) when they are conducted in the name of marketing. If you’re a fresh produce marketer investing in social media marketing efforts, it’s a good practice to perform a social media audit regularly on your social channels to provide a benchmark for success and identify opportunities for growth.
Take a look at these key metrics when you conduct your social media audit to help you strategically align your next fully integrated social media campaign: Read the rest of this entry »
Right next to Facebook on a marketer’s tool belt sits Twitter, yet another platform for bringing people closer to their interests. With millions of people reading, writing and sharing messages about all sorts of businesses and industries in real time, brands have plenty of context to connect with current and potential customers. However, given the robust opportunities in this digital space, it’s important to make sure Twitter is used correctly in order to align with the needs and interests of its users. Get started in the wrong direction and it’s possible to end up stuck like a cross-threaded bolt in the wall! So, here are a few stats about Twitter and how they translate to best practices for everyday tweeting. Read the rest of this entry »
As the son of an avid gardener, a most-of-the-time health nut and almost five year marketer of fresh produce, there are very few fruits and vegetables that I haven’t experienced firsthand. However, we recently had the pleasure of working with Bard Valley Natural Delights and I was introduced to the marvels that are Medjool Dates… and now I have a new fresh obsession.
Dave Anderson with Bard Valley Natural Delights has been generous with samples of Medjool dates and inspirations for ways to enjoy them. During one of Dave’s recent visits to Dallas, we took him to one of our go-to spots, Bolsa, near the Bishop Arts District. Our friends at Bolsa did not disappoint and to our surprise they featured an Arugula Date Salad on their menu. Read the rest of this entry »