You may have heard the increasing buzz around Microsoft Tag, Data Matrix and other QR (Quick Read) technologies. But, what exactly is it? Simply put, it’s yet another direct connection to the consumer!! Read the rest of this entry »

When I was growing up outside of Philadelphia, my family had season tickets to the Phillies. I never thought it possible, but my passion for sports has only increased since then and along with it, so has my passion for fresh produce and a healthy lifestyle. Having experienced firsthand how eating fresh produce has made such a personal difference in my health and well being, I am more conscious than ever before about nutritious food options being available to everyone, everywhere. Read the rest of this entry »

We get up to a lot of shenanigans here in the DMA office, but being fresh produce marketers, ideally we aim for our teambuilding exercises to also teach us something about our industry, marketing or consumer behavior. Being the lone bachelor in the office, I couldn’t participate in the “Feed Your Family a Fresh Meal for $10” Challenge with Marci and Megan. However, as The Health Nut, I, too, want to provide my family (ok, me) with the freshest food possible. Read the rest of this entry »

At DMA, we can’t imagine a summer without guacamole in it. It is our staple. Our go-to. Our craving…with or without chips. Recently I was excited to find Frontera Produce’s avocados from Mexico perched in a pretty basket at my local grocery store. I immediately grabbed four of the voluptuous fruits, called my girlfriends, broke out a new Mojito recipe and voila – it was a party! Read the rest of this entry »

You’re familiar with the setting. It takes place at business conventions, industry conferences and even reunions. Hors de oeuvres’ and free drinks decorate a large ball room while attendees congregate in their circle of acquaintances and, before you know it, there are a million different conversations taking place. Read the rest of this entry »