A BLOG BY dma_sm

Fresh Summit Gif Edition: Anaheim 2014

Posted by: Mackenzie Michel

Oct 15, 2014 11:12:00 AM

Back by popular demand, we’re here to offer 29 laughs for you before you make your way to the fresh produce “Super Bowl” in Anaheim, California this weekend.

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Topics: Events & Sponsorships, Miscellaneous

Dear Ashley: Fresh Produce Veterans Share Advice with First Time Attendee

Posted by: Ashley Jackson

Oct 14, 2014 9:45:20 AM

As a first time attendee to Fresh Summit, there is so much I have to look forward to. From seeing the new product showcase, meeting industry professionals, attending the educational tracks, and more! To help me prepare, our team has reached out veterans in the industry to glean some of their expertise. Here’s what they had to say:

Dear Ashley,

I hope you are able to visit every booth on the trade show floor to find that one new amazing innovative produce item being released for the first time.  Taste it and take a photo for me.   In many cases those new items are crammed in the back of the hall in a 10x10 booth as first time exhibitors so don't pass them by!  

-Cindy Jewel, California Giant

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Topics: Events & Sponsorships

Enrich Your Social Media Engagement [VIDEO]

Posted by: Marci Allen

Oct 10, 2014 11:39:06 AM

The eating season is upon us, and for fresh produce marketers there is no better time to enrich your social media engagement to motivate healthy choices. Take a few minutes to watch the video below for quick inspiration and ideas for your company or brand’s social media channels.




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Topics: Social & Mobile Media

Increasing Consumption. Is this the right goal?

Posted by: Dan'l Mackey Almy

Oct 8, 2014 1:11:00 PM

“People want to know what is on sale, and they want Doritos.”

That’s the advice and message my beloved marketing mentor, Seth Godin, delivered straight to my face last week in front of a live audience during an event titled Business Gets Personal.

It hurt.  But he is right, and I know it.  And you know it too.

It was an overall unforgettable day hearing from renowned marketing practitioners Seth Godin, Gary Vaynerchek and Dave Ramsey on one stage at this rare event.  The icing on the cake for an attendee like me was that I was invited, in advance, on stage to receive direct feedback from the pros relative to our industry’s quest to reach more consumers and to increase consumption of fresh produce.

Doritos. Really?

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Topics: Thoughts on FRESH

Connect & Grow at PMA Fresh Summit in Anaheim [VIDEO]

Posted by: Brock Nemecek

Oct 7, 2014 2:03:23 PM

The buzz is continuing to build for Fresh Summit 2014 and we’re excited about the many opportunities available to the 1,000+ exhibiting companies that will be in Anaheim. In the final days leading up to the big event, we recommend watching this video that provides marketers with compelling stats to drive home the value of attendance and tips for attendees to make the most of their time in Anaheim.

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Topics: Events & Sponsorships

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