A BLOG BY dma_sm

Content Marketing is Easier Than You Think

Posted by: Mackenzie Michel

May 20, 2015 10:00:27 AM

Today, your digital marketing strategy cannot successfully function without content creation. Content is one of the number one assets in the modern day marketer’s toolbox and for many of us, one of the most challenging parts of our jobs. The fast-paced nature of the internet and social media networks have made the need for FRESH content a growing one, and therefore it takes up more and more of our time as marketers.

Well, I’m going to let you in on a revolutionary thought: you’re probably making content creation harder than it really is. Yes, there are aspects of content marketing that are time consuming and will require thoughtfulness and strategy if you are to produce relevant and effective content, but there are ways to make this process simpler. Here’s how:

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Topics: Inbound Marketing, Marketing Tools & Trends

3 Quick Tips to Improve Copywriting

Posted by: Ashley Jackson

May 19, 2015 1:10:35 PM

Copywriting is more than an art; it’s a science that involves strategically crafting messages to reach the appropriate audience. In the digital age, these messages come in many different forms, including – email, video, social media, websites, eBooks or other pieces of content that require readers to take action. In the 1950s, Shirley Polykoff taught us that "copy is a direct conversation with the consumer." 65 years later this truth still stands with quality copywriting being an essential part of your overall content marketing strategy. If you find yourself struggling to produce copy that really hits the mark, here are 3 quick tips to help deepen that dialogue:

Be In the Present
Use present tense in your messages. Passive voice weakens copy. Here are some examples of how you can avoid it:

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Topics: Marketing Tools & Trends

What Type of Content is Most Effective for Your Brand?

Posted by: Mackenzie Michel

May 15, 2015 9:58:51 AM

With so many different types of content to choose from, how do you know what will work best for your brand? Perhaps you’ve consistently leaned on content that is the kindest to your budget, like blog posts, newsletters and press releases. Or perhaps you’ve gone all in on intensive content like videos and webinars in the hopes that the heavy hitters will drive the most return for your company. But the only way to truly know what type of content is best for your brand and your marketing goals is to experiment.

Experimenting is easier said than done. Tight timelines and pressure to “prove” your efforts can be a continual challenge, so making smart decisions about where to focus is important for fresh produce marketers. So instead of simply guessing or randomly selecting what content to produce next, consider what research has shown to be the most effective types of content versus the most difficult to create:

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Topics: Marketing Tools & Trends

The Best Kept Secret of Tradeshow Success

Posted by: Marci Allen

May 13, 2015 11:26:00 AM

Even for the most experienced of marketers, tradeshows can sometimes get the best of us! If you’ve ever returned home from a tradeshow only to find that the experience for your team wasn’t as impactful as you had hoped, we’re going to let you in on a little secret...

It’s all about scheduling and communication.

With 20 years of collective tradeshows under our belt, we’ve found that our tradeshow secret sauce really hinges on team scheduling, personal and company goal setting, and strong communication prior to and during the show. For years now, we have utilized a team tradeshow schedule that outlines who will be where at any given time so that we know who is taking care of client

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Topics: Events & Sponsorships

Is Your Content Shareable?

Posted by: Mackenzie Michel

May 12, 2015 11:46:00 AM

Every day, marketers churn out online content in the form of blogs, photos, videos, recipes, promotions and more. It’s great when these masterpieces reach your audience effectively, but it’s even better when your content is shared with your audience’s network of friends and family that aren’t already a part of your brand community online.

So, how do you know if your online content is worth sharing? People share information on their various social media feeds for the same reasons they share information in real life – to build relationships, exchange information and proclaim their individuality. Often, content is shared most when people identify with it. If your content incorporates any of the following characteristics, it will be that much more “shareable:”

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Topics: Marketing Tools & Trends

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