A BLOG BY dma_sm
       

Childhood Obesity and the Future of Our Military

Posted by: Megan Zweig

Sep 12, 2014 12:04:00 PM


As a country, we are “too fat to fight.” said James A. “Jamie” Barnett, Jr., Rear Admiral, U.S. Navy (Retired) at The Washington Conference hosted by the United Fresh Produce Association this week.

In his keynote speech, the Admiral shared shocking facts with the 500+ produce professionals in attendance that our military is facing the negative effects of childhood obesity. Today, 75% of Americans are not eligible to serve in our military even if they wanted to due to issues like criminal records, lack of education or due to excess weight.

So the reality for many of us in the room was not only is excess weight making us sick, it’s raising our health care costs and now excess weight is wreaking havoc on our military’s ability to recruit and protect our country. On top of that, The Healthy, Hunger-Free Kids Acts, a piece of landmark legislation passed in 2012 that requires ½ cup of fruits or vegetables on breakfast and lunch plates in schools, is in jeopardy of reform. So to say the least, United Fresh did a wonderful job of preparing the attendees of The Washington Conference for our time with legislators on the Hill.


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Topics: Health & Fitness, Thoughts on FRESH, Events & Sponsorships

10 Moments We’re Already Excited About for Fresh Summit 2014 [GIFs]

Posted by: DMA Solutions Team

Sep 10, 2014 11:43:00 AM


Fresh Summit may be over a month away, but if you’re in the fresh produce industry, you’re likely already feeling the excitement, anticipation and not to mention stress of this year’s event! And although we’re all busy preparing, there are several things that we can all get really excited about, especially fresh produce marketers. And no, we’re not just talking about gorging on all the show floor samples, late night karaoke sessions with Dan’l, or catching the Texas A&M vs. Alabama highlights in the smart booths that have TVs. There’s an amazing lineup of speakers, events and team building opportunities to get excited about this year. Here are some of our top picks!

1. Team building at Disney Land


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Topics: Events & Sponsorships

Fresh Summit Planning Essentials

Posted by: Megan Zweig

Sep 9, 2014 11:34:56 AM


With six weeks to go until the big event in Anaheim, we’re equipping you with five of The Core’s most helpful “Fresh Summit” themed blog posts to get you in a planning, and even strategic, state of mind.

Short on time? Of course you are! Read below for a high level overview about each blog post to help you quickly identify the topics that most relate to your needs.

Critical Questions You Need to Ask Before Fresh Summit

Glean insights on how to measure success for your marketing dollars spent at Fresh Summit.

7 Marketing Tips for New Exhibitors

This post is full of helpful tips and information for new (and former) Fresh Summit exhibitors.


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Topics: Events & Sponsorships

5 Things All Tour de Fresh Riders Know To Be True [GIFs]

Posted by: Brock Nemecek

Sep 5, 2014 10:33:29 AM


The inaugural Tour de Fresh is quickly approaching and all 40 riders are feverishly preparing for the 275-mile ride down the California coast. Training for an event like this requires dedication and can present the highest highs and the lowest lows, as we are learning every day. Below is a list of 5 things that we all know to be true:

 

  1. Bike seats are made of razor blades and bumblebees. Spending hours on a tiny, unmalleable seat can certainly feel like you’ve been attacked by both.

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Topics: Events & Sponsorships

6 Ways to Win with Millennials

Posted by: Chelsea Jones

Sep 3, 2014 1:12:00 PM


So, remember two years ago when we told you all about marketing to millennials? Well, it’s 2014 now, and Gen Y is all grown up. No more hipster teens, just adults ready to do adult things (regular grocery shopping for one), some even starting families of their own. Eighty million Americans make up this demographic—a demographic bigger than Gen X and 20% bigger than the Baby Boomer generation—and they’ve just become your biggest audience of adult shoppers.

Given this notable shift, here are some new ways that produce marketers can win with the maturing millennial demographic:

1. Be exciting with content.

Millennials will do anything to avoid being bored. As they take on adult responsibilities, it’s more important than ever to make sure you excite this audience with your brand. If you engage them with content that piques their interests, they will find a way to share it with their peers. Promotions—big, small or medium-sized—are great for building awareness about your brand as well as nourishing good favor with your consumers. They’ll love that you’ve asked them to connect with your brand, and they’ll inspire other millennials to do the same.


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Topics: Thoughts on FRESH, Inbound Marketing

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