A BLOG BY dma_sm
       

How Your Brand Can Be an Online Resource in 2015

Posted by: Dan'l Mackey Almy

Nov 25, 2014 10:51:14 AM


In a world where the digital era has changed the way many industries do business, the fresh produce industry has not been immune. Fresh produce marketers currently face the reality that their consumer and buyer audiences are often seeking similar information and in the same place: online. The expanding demands of reaching and influencing both buyers and consumers at the same time and in the same place can leave marketers feeling overwhelmed and resorting to building a bigger megaphone and “shouting” until they reach everyone with their message.

The truth is, although marketing strategies for B2B and B2C are becoming less distinct for fresh produce marketers, there is one marketing mindset we need to have in order to be the most relevant online resource for the products you grow, ship and/or sell – PRESENT.

For example, if you grow carrots, focus on being THE resource for fresh carrots in the digital space, whether it’s in branded packaging or a private label. You may not be able to sell your carrots in every retailer in the US, but you can be sure that you are a reliable and present resource on “carrots” for people seeking information on this topic. Information seekers may be buyers at a regional retail chain looking for a new carrots supplier, or they may be a millennial searching for a show-stopping side dish recipe to bring to Thanksgiving. When you consider that no matter who the information seeker is, as long as you are the result for having the carrots information – you are in a positive position.


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Topics: Social & Mobile Media, Inbound Marketing, Marketing Tools & Trends

Fast Tips to Attract Leads at the New York Produce Show

Posted by: Brock Nemecek

Nov 24, 2014 9:21:48 AM


December in New York City – it’s a holiday wonderland and home to the annual New York Produce Show (NYPS). NYPS offers fresh produce marketers exhibiting at the show with the opportunity to meet face to face with East Coast sales leads. From terminal and wholesale markets to foodservice distributors and retailers, New York City provides fresh produce companies with an opportunity to increase your sales and brand penetration in a highly populated and food focused area of the country.

Outside of the many evening entertainment opportunities that are available in the Big Apple, the best opportunity for exhibitors to connect with prospect buyers is by hosting them at your booth on the tradeshow floor. That said, gaining attention prior to and during the show can be challenging without a well-rounded tradeshow marketing campaign that works to attract leads to your overall presence and foot traffic to your booth. Following are seven quick tips for helping you attract the leads that you want to your booth during the NYPS in December:


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Topics: Events & Sponsorships

Mouthwatering Side Dishes to Serve During Thanksgiving

Posted by: DMA Solutions Team

Nov 21, 2014 1:00:00 PM


The baked bird at the center of the table always seems to get the most attention this time of year. But have you ever thought about what Thanksgiving dinner would be without those savory and delicious fresh produce dishes alongside the turkey? We are imagining nationwide rioting (and Brock would be first in line with a lit torch if his holiday feast was minus his Mom’s homemade mashed potatoes).

Inspired by this timeless Andy Rooney rant, our team contributed some of our favorite side dishes starring fresh produce. They may not be the simplest recipes and most are made from scratch but they are worth the effort. These recipes will add undeniable specialness to this traditional meal. We encourage you to try them out on your friends and family and let us know what you think. Also, let us know which award-winning fresh produce sides are making mouths water at your holiday gatherings!

Happy Thanksgiving, happy eating, happy football watching and happy napping!


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Topics: Culture & Creativity

Consider Latinos in Your 2015 Marketing Plans

Posted by: Mackenzie Michel

Nov 19, 2014 8:23:00 AM


Did you know by 2050, Hispanics will represent 30% of the U.S. population. That’s a lot of buying power! With 2015 planning in full swing and considerations being made to developing buyer personas for your marketing in the next year, we thought it would be a great time to highlight the importance of the growing Hispanic community in the United States and what it means for fresh produce companies.

Smartling, a translation software service and tool for marketers looking to cross cultural lines, contacted us recently to share their thoughts on how Latino influence could have an effect on the fresh produce industry. According to their resources, one of the economic sectors expected to benefit largely from this expanding demographic sector is food & grocery.  

Avocados from Mexico is already strategically pinpointing the U.S. Latino in their marketing – and more specifically “the new Latina” as they have dubbed their buyer persona. This produce brand is implementing marketing activities across 360 degrees of the marketing spectrum in an effort to reach this niche persona. By implementing Spanish words, Latino cultural cues and promotions that specifically address the needs of “the new Latina” in order to “delight” her, Avocados from Mexico is achieving success by honing in on one specific audience in their marketing.


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Topics: Thoughts on FRESH

Why Responsive Web Design is Critical in 2015

Posted by: Molly McGrath

Nov 18, 2014 2:14:52 PM


60 percent of Internet access is made on a mobile device. (Source)

Take a second and read that sentence again.

Being mobile optimized is more important than ever before. Today the decision making process starts online, in business and with personal shopping. If your company’s website isn’t ready to be viewed on every device possible at this moment in time and well into the future, you might as well not have a website at all.

Responsive design is just one of the many ways that your site can be mobile optimized and it is one you should take very seriously. Why?  Google’s crawlers won’t even index sites that are not built to be mobile friendly, so if yours isn’t, you can forget moving up in the ranks in Google searches!


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Topics: Websites

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