A BLOG BY dma_sm

25 Spooky Stats for Fresh Produce Marketers

Posted by: Ashley Jackson

Oct 31, 2014 9:45:28 AM

Happy Halloween from DMA Solutions! In honor of the spookiest day of the year, we wanted to showcase marketing stats that keep us up at night pondering the potential for great marketing. But don’t hide under the covers – these “spooky” stats are trick-free, and the treat comes with the opportunities each provides. We hope that you use these numbers to fuel your marketing in 2015 to be the best it can be!

1. 61% of B2B marketers rate webinars as the most effective content marketing tactic (Content Marketing Institute and Marketing Profs)

2. 78% of Internet users conduct product research online. (Hubspot)

3. 90% of info transmitted to the brain is visual & 40% of people respond better to visual info over plain text (Business2Community)

4. 94% of the links search users click on are organic, not paid (eConsultancy)

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Topics: Marketing Tools & Trends

Tour de Fresh Delivers a Win for Produce

Posted by: Brock Nemecek

Oct 29, 2014 12:03:00 PM

Success is often born from simplicity and in the fresh produce industry, more often than not, doing good is accelerated in groups. What initially began as simply "a way for some fresh produce industry folks to get down to Fresh Summit in Anaheim" (a great idea from California Giant Berry Farms' Anthony Gallino), evolved into an bike ride down the California coast with 41 riders and 30 sponsors that raised almost $135,000 for the Let's Move Salad Bars to Schools campaign.

For those who weren’t along for this year’s ride, you can experience the next best thing to participating yourself by watching the inspirational 2014 Tour de Fresh video below.

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Topics: Thoughts on FRESH, Events & Sponsorships

10 “Kick in the Pants” Lessons We Learned from Gary Vaynerchuk at Fresh Summit

Posted by: Megan Zweig

Oct 28, 2014 10:58:20 AM

“Raise your hand if you have no idea who I am or have never heard my name before.” This was the question posed by Gary Vaynerchuk during Sunday’s General Session at the 2014 Fresh Summit event last weekend in Anaheim. I did not raise my hand.

As a knowledge and inspiration seeking marketer, I’ve had the great fortune and pleasure to see and hear this inspiring entrepreneur and accomplished 38 year-old Gary V. speak in person, on YouTube via his channel and most recently on a one on one basis via Twitter. The thing I love most about hearing him speak is that I never leave time spent with Gary, whether online or in person, without feeling like I’ve just gotten a credible kick in the pants encouraging me to do something new and that might make me uncomfortable. The way Gary delivers the kick in the pants is magical because his advice is so practical leaving his students/fans like me wanting more simply because I know it’s possible. And I know it’s possible because Gary V. himself has done 99.9% of what he preaches to us and continues to push harder to be better every day. I respect that.

If you missed Gary’s speech in Anaheim, here are 10 “kick in the pants” concepts that left me feeling vulnerable and ready to take action and make a difference in the way that I approach marketing:

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Topics: Events & Sponsorships, Marketing Tools & Trends

10 Rewarding Reasons to Pursue a Career in Fresh Produce

Posted by: Dan'l Mackey Almy

Oct 24, 2014 11:27:00 AM

The old adage "time flies when you are having fun" couldn’t be more true for me as I walked the show floor for my 20th Fresh Summit expo last week. So many emotions were flying through me, but above all I felt grateful. I am grateful for all I have experienced and learn from this rewarding career in fresh produce and I am even more grateful for the sincere feeling I have that in many ways it feels like my journey is just beginning.

The truth is, a career in fresh produce is far more than a "job" or a place where one lands out of college. It is a calling, a path and a passion. No matter the recruiting or onboarding sophistication a company may deploy when hiring talent, it doesn't take a person long to see that their "work" in fresh produce has a meaningful purpose.

I originally wrote this post on the eve of our 10th year in business at DMA Solutions. After the trip to Anaheim, specifically after meeting and speaking with the students in the Pack Career Pathways program, I felt compelled to share again the 10 reasons why I believe a career in fresh produce is so rewarding.

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Topics: Thoughts on FRESH, Events & Sponsorships

Fresh Summit 2014: What Blew Us Away

Posted by: DMA Solutions Team

Oct 22, 2014 12:46:00 PM

Something very special happened in Anaheim last weekend as the topic of “MARKETING” took center stage at this year’s Fresh Summit. In previous years, the annual conference and expo has shown a spotlight on subjects like food safety, sustainability, technology and other focus areas that are important to our industry. And while those topics are still top of mind, this year PMA encouraged fresh produce marketers to evolve our thinking, our approach and our practices when working to connect to target audiences. This year as we experienced Fresh Summit with 22,000+ fellow produce professionals, we were delighted to see momentum put forth toward our industry’s willingness and ability to secure our seat at the Food Marketing Table.

Our anticipated list of “What Blew Us Away” is comprised of messages, lessons and tactics discovered throughout the event. We’ve highlighted three themes that stood out to us during the show, along with a few memorable and jaw dropping moments the DMA Solutions team experienced. Each year at the show we are blown away by the beauty, the energy, the growth and, of course, you, and this year’s event was no exception.

Embracing the Digital Age

From the State of the Industry message to Gary Vaynerchuk’s Sunday general session, digital marketing was a keystone strategy presented at Fresh Summit as a way for produce companies to drive demand for our products and compete with other food choices in the food marketing space. Here are just a few ways we experienced the power of the digital age in Anaheim:

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Topics: Events & Sponsorships

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