A BLOG BY dma_sm

10 Tips to Prepare Fresh Produce Marketers for United Fresh

Posted by: Megan Zweig

Mar 25, 2015 9:00:00 AM

Over the past few years, the team at DMA Solutions has learned a thing or two from participating in countless fresh produce industry tradeshows. Now that spring is in full bloom and we will be 60 days out from United Fresh in just a few short (and sneaky fast) weeks, we wanted to supply you with our top tips to keep in mind as you prepare for this event.

1. Set SMART Goals before you leave.

Sure, we LOVE the parties that tradeshows provide. We always have a good time at the United Fresh opening party (let’s just hope it’s not pouring rain this year!). However, tradeshows offer so much more. Before packing up and heading out take time to decide what you want to gain from the show. Set goals that are SMART (specific, measurable, attainable, realistic, and timely) for what you want to accomplish and define what success will look like to you. Take a look at these 3 recommend goals for United Fresh.

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Topics: Events & Sponsorships

3 Measurable Goals to Validate Your Tradeshow Investment

Posted by: Megan Zweig

Mar 24, 2015 9:00:00 AM

Tradeshows are a pricey, yet necessary way for exhibiting companies to facilitate sales and keep business in the pipeline for the organization. In addition, tradeshows also provide a convenient place for buyers to meet face to face with a range of VIP suppliers that help them keep their business running smoothly.

Over the last 2 to 3 years, the number of tradeshows available to fresh produce marketers has and continues to grow in number. With so many options to consider and various buyers to reach, tradeshow goals are becoming increasingly important for marketers seeking to validate the inevitable costs while generating sales. It can be difficult to determine which show is the RIGHT show for you, and equally as difficult to prove the value of attending one tradeshow over another.

Following are three goals that you can use to validate your participation in any given tradeshow:

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Topics: Events & Sponsorships

The International Fresh Produce Scene

Posted by: Mackenzie Michel

Mar 20, 2015 12:01:41 PM

It’s a small world after all.

As PMA announces its exciting 2015 Fresh Connections World Tour, and after Dan’l and Megan returned from their culturally rich experience at Fruit Logistica Berlin, the unique opportunity that international fresh produce events present has never been clearer. Our industry and supply chain spans across oceans and continents – and it’s just waiting to be discovered. Attending these international events can offer fresh produce marketers a truly unique perspective on trends and different processes and approach utilized by the peers in other markets. There is a lot to be learned from networking and discussing the future of the fresh produce industry with our peers around the world. If you’ve been thinking about dusting off your passport, 2015 - 2016 is the ideal time to make a trip abroad – not to mention the USD hit an 11-year high against other major currencies. Consider an investment in one of the following events:

PMA Fresh Connections: Netherlands – April 29 – 30
Rotterdam, Netherlands

As the only Fresh Connections event in Europe, you may want to book your trip here fast if European prospects are hot on your radar.

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Topics: Events & Sponsorships

Marketers: 7 is Your Lucky Number

Posted by: Mackenzie Michel

Mar 18, 2015 11:11:17 AM

There’s an old marketing mantra called “The Rule of 7” that states that it takes a prospect 7 times hearing a company’s message to take an action. There are many variations of this rule, for example: a consumer needs to see your brand 7 times before they will recognize it. Either way, it’s fair to say that it will take 7 interactions for your company to generate brand recognition or lead a prospect to making a purchase decision. On what would be considered the “luckiest” week of the year, (Saint Patrick’s Day!) we’ve put together our recommendations for how you can create the 7 touch points necessary to get a little lucky.

Advertising in Trade Publications

Based on the Rule of 7, it’s possible that it will take a prospect at least 7 times seeing your ads before they will click. If this is the case, consider trade publications that you aren’t fully utilizing that your prospects

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Topics: Social & Mobile Media, Inbound Marketing, Marketing Tools & Trends

Get Lucky with These 7 Public Relations Tips!

Posted by: Brock Nemecek

Mar 17, 2015 12:29:00 PM

In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still “biggies” that can produce results, we are lucky to now have both the skills and access to tools to position our brands, products and stories to earn coveted media coverage without the backing of a “big agency.” In honor of Saint Patrick’s Day today, we’ve created a lucky-seven list of tips that you can begin implementing immediately to present yourself and your company as a valuable resource to the media.

  1. Watch/Read/Listen – become a regular consumer of the media within which you would like to be featured. Learn what types of stories your target media platforms are sharing and tailor your pitch to fit.

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Topics: Public Relations

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