A BLOG BY dma_sm

5 Ways to Make Fresh Summit Planning Easier Right Now

Posted by: Lacey Jenison

Sep 23, 2016 12:23:12 PM

Produce, floral, talent and tech ALL in one place at the same time. It’s that time of year again! Fresh Summit is right around the corner, and everyone is starting to feel the pressure. With over 1,000 exhibitors this year, things are sure to get a little hectic as the show draws closer. Thankfully we have learned a great deal through our many years of attending and assisting exhibitors during this show, so we’d like to share 5 ways to make Fresh Summit planning easier right now!

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Topics: Events & Sponsorships

6 Measures of Success for 2016 PMA Fresh Summit Exhibitors

Posted by: Marci Allen

Sep 21, 2016 11:00:00 AM

Have you ever been asked to report back on how your company performed at a tradeshow and been at a loss as to how to deliver some measurable insights to management?

We’ve got a few ways to plan for and gather insights that will enable you to effectively report back after each and every show. 

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Topics: Events & Sponsorships

Is Your Web Copy Consumer-Friendly?

Posted by: Brock Nemecek

Sep 20, 2016 9:00:00 AM

Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers.  That direct connection makes it vitally important for your brand to be speaking their language – in other words, delivering consumer-friendly speak that is welcoming, informative and, ideally, personalized.  While crafting new web copy (or translating existing messaging into web or social copy) isn’t easy, it shouldn’t require a Rosetta Stone purchase either.  Below are several keys to recognizing and crafting consumer-friendly copy for your website and other digital platforms.

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Topics: Branding & Messaging, Websites, Inbound

How to Maximize Your Booth’s Visibility at Fresh Summit

Posted by: Mackenzie Michel

Sep 16, 2016 10:00:00 AM

With more people anticipated to attend this year’s Fresh Summit Convention + Expo in Orlando than ever before, it is imperative that you utilize tradeshow marketing resources available to you in order to maximize your visibility at the show.

Lucky for us, PMA provides marketers like us with a plethora of free tools that can help you compete and elevate your brand voice and overall visibility during this important show. Following is a list of the tools and how we recommend that you use them to help.

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Topics: Events & Sponsorships

How to Motivate Bloggers

Posted by: Marissa Baurys

Sep 14, 2016 9:00:00 AM

We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap into the impressive networks they’ve built. But how can you take these connections to the next level and motivate a blogger to act as an ambassador for your brand? If long-term blogger relationships are your goal, here are some tips to keep in mind:

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Topics: Branding & Messaging, Public Relations, Blogging

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