A BLOG BY dma_sm

How To Host Your Own “Brand Photoshoot”

Posted by: Lacey Jenison

May 6, 2016 9:00:00 AM

Do you want beautiful photography of your product to share on Instagram? As a busy marketer, we understand that it might be hard for you to consistently snap great photos for your Instagram account, especially when you want a lot of variety. That’s why we like to have monthly “brand photoshoots” for the Instagram accounts that we manage. We set aside time specifically to capture great photos to use on Instagram, but it takes a lot of planning to be successful at this! If you’re taking photos for your company to post on Instagram, this is a good checklist to use to make the most out of your photoshoots!

Read More

Topics: Social & Mobile Media

Don’t Cheat the Algorithms: 3 Keys to Maintain Social Media Success

Posted by: Michael Guenther

May 4, 2016 10:37:10 AM

What is the purpose of social media marketing?

If you answered, “to build relationships,” then you are correct. As marketers we say this constantly, but sometimes I am concerned that collectively we do not understand how to execute on this truth. Why? Look around at the state of the major social media platforms: there are algorithms going into effect that are designed to keep marketing messages to a minimum  on Facebook, Twitter, Instagram, and Pinterest.

One could argue a variety of reasons for why these algorithms exist, but at the core of it, they exist for one reason: to sift through all the marketing “nonsense” on social media, and deliver to people the content they really desire to see.

Read More

Topics: Social & Mobile Media

6 Beginner Food Photography Tips

Posted by: Kelsey Byrnes

May 3, 2016 10:31:35 AM

Have you noticed California Giant Berry Farm’s food photography recently? It’s kind of amazing… and honestly, it’s made my mouth water on more than one occasion. Kristin Dinsmore has been killing it in the kitchen AND behind the camera lens with her delicious berry creations and her incredible food photography skills. Lucky for you, fresh produce marketers, she’s agreed to share some tips that will take your photos from just okay to “Oh. My. Goodness.” So whether you’re looking to start a consumer-facing blog like The Buzz or you just want to up your Instagram game, these tips are sure to attract consumers and set you up for success. Here’s Kristin’s valuable advice!

From Kristin Dinsmore with California Giant Berry Farms:

Read More

Topics: Social & Mobile Media, Marketing Tools & Trends

With Digital Marketing, It’s Important to Plan Ahead

Posted by: Kendra Knieriem

Apr 29, 2016 10:46:13 AM

There are two types of people in this world: those that LOVE to karaoke and those that are too scared. Okay, maybe there are more types of people because lucky for you, that’s not what this post is about! There ARE people who are planners and there are people who just don’t find planning to be second nature. But when it comes to digital marketing, there’s no doubt that you will need to hone your skills so that you are able to think ahead to your next post, campaign, coupon, partner, etc. because it’s a critical aspect of marketing. Here is how you can plan ahead for 3 major areas of your digital marketing.

Read More

Topics: Marketing Tools & Trends

How do YOU Fascinate? Lessons from Women’s Fresh Perspectives

Posted by: Beth Atkinson

Apr 27, 2016 11:40:35 AM

Ever wonder what makes YOU fascinating? This year’s Women’s Fresh Perspectives Conference included an incredible line-up of speakers who inspired nearly 300 talented women in the fresh produce industry to understand their value. One of the most memorable speakers for us was Sally Hogshead, who opened the event with a powerful speech about the importance of utilizing our unique communication styles to fascinate others.

Read More

Topics: Events & Sponsorships, Sales & Business Development

Search The Core

Subscribe to Blog

Get 12 Months of Social Media Content Ideas
New Call-to-action