A BLOG BY dma_sm

Digest these Powerful Marketing Bites from 2015

Posted by: DMA Solutions Team

Nov 24, 2015 10:30:36 AM

Happy Thanksgiving from the DMA Solutions Team! We wanted to take this moment to share with you how thankful we are for YOU, our Core readers! You continue to inspire us with your feedback and at the same time challenge us to present solutions on our blog common to fresh produce marketers. THANK YOU for your loyal readership.

Now, just to show you how thankful we are, we’ve rounded up some of our best marketing bites from 2015 for you to enjoy over the holiday weekend.

30 Social Media Tips from the DMA Solutions Team
People often ask us what our tips are for social media, so we’ve served them up for you here on a silver platter!

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Topics: Social & Mobile Media, Marketing Tools & Trends, Miscellaneous

A Case for Trade Sponsorships in 2016

Posted by: Marci Allen

Nov 20, 2015 12:04:44 PM

Sponsorships can sometimes be seen as a marketing stepchild - one of those arbitrary expenses with little strategic emphasis and uncertain ROI. However, well thought out and carefully selected sponsorships will, in fact, underscore your brand’s overall strategy and reinforce your value and purpose with your trade audience.

Here are three considerations to help you determine why and how sponsorships will benefit you in the coming year:

Elevate Brand Awareness

Perhaps the most common or obvious reason for sponsorships is to maintain your brand presence. The reality is that even for established brands, you have to remain present or your competition will become more visible, more accessible and eventually more successful. Sponsorships offer a high profile opportunity for you to create brand relevancy in your category and amongst your brand peers.

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Topics: Events & Sponsorships

How LinkedIn Can Amplify Your B2B Marketing

Posted by: Mackenzie Michel

Nov 18, 2015 10:59:12 AM

When you think of LinkedIn, what’s the first thing that comes to mind? Most likely it’s searching for talent. LinkedIn has long been viewed as a credible hiring solution, and it certainly is! However, over the years this platform with more than 380 million users has quietly evolved into so much more – it’s become a place where professionals can reach audiences efficiently and effectively, generating qualified leads as a result. Think about it: what is one social media network where you know professionals are spending their time? LinkedIn. Could that include your buyers? Certainly!

With so much marketing attention and focus being placed on platforms like Facebook, Twitter and Instagram, LinkedIn sadly gets overlooked by many marketers.

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Topics: social media

Do You Use Crowdfire? Read This Now.

Posted by: Kendra Knieriem

Nov 17, 2015 11:05:35 AM

If you’re reading this, you’ve probably heard of Crowdfire. If you haven’t, click here to read about this helpful tool. Crowdfire is an app that helps you reach out to the right people to build your social network on Twitter and Instagram. Sounds good, right? Of course it does – who doesn’t love gaining more qualified followers? But there is a specific strategy to effectively use this app that we recommend you research first.

The Benefits of Crowdfire

Crowdfire allows you to see a list of people who are currently following you but you aren’t following back. They call these “fans.”

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Topics: Social & Mobile Media

5 Effective Types of Content to Share in 2016

Posted by: Kelsey Byrnes

Nov 13, 2015 11:08:23 AM

Are you sharing the same old content day after day, with an audience that is far less than impressed? It’s time to switch things up on your social media platforms. We’ve outlined five effective content types you can share in 2016 to increase engagement and optimize your social media efforts.

  1. Photos: Everyone knows a picture is worth 1,000 words. Humans are visual creature and used the right way, photos can elevate your brand and increase engagement. Build a relationship with your audience by sharing casual photos that they can relate to or wow them with your photography skills.

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Topics: Social & Mobile Media, Marketing Tools & Trends

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