Today’s marketer has the world at their fingertips – literally. The challenge is, in such an expansive marketing environment, it’s easy to miss opportunities and information that is right in front of us. These blog posts impacted the way we see marketing opportunities in the fresh produce industry and how we’ve been inspired to adapt our strategies to experience success for us our clients and our business.
This article is brimming with bite size statistics such as – 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook – that could quite literally redefine how you are approaching your marketing. Take them one-by-one and ask yourself how this information can change how you set and work toward your marketing goals. Read the rest of this entry »
With the recent launch of our eBook titled, “Marketing Analytics: 8 Simple Steps to Measure Your Marketing” we take you through best practices that we apply on a monthly basis when collecting, measuring and making sense of website analytics. In this eBook, our first tip is all about website visits.
Knowing the number of visits that your website generates on a monthly basis tells you how well your marketing efforts are performing from the various sources where you may have a presence online. As a frame of reference, we recommend that you challenge you and your marketing team to work to increase overall website visits by 25 -50% each year.
Listed below are 5 ways to help you improve visits to your company’s website: Read the rest of this entry »
As a working mom, going to the grocery store on a Sunday evening can result in two very different experiences depending on whether or not I have a list handy. Having a list keeps my decisions on track and helps me to get in and out as efficiently as possible. But if I go in and try and wing it, especially with a growling stomach, forget about it!
As busy marketers, we know how much having “lists” or helpful guides can keep marketing efforts strategic and on track. Without a plan or framework to keep us grounded, it can be like walking into the grocery store on an empty stomach – we overspend and under-plan!
As we have become more strategic ourselves with the content we publish through The Core, we’ve began to understand what you, our readers, want to learn about in order to get the most out of your marketing efforts. Listed below are our latest marketing resources and tools reflecting your needs as produce marketers. Make sure to download each of them to gain more insights about social media strategy, Pinterest, analytics and planning year-round! Read the rest of this entry »