A BLOG BY dma_sm

2016 Website Resolutions

Posted by: Mackenzie Michel

Feb 3, 2016 10:11:13 AM

We’re a month into 2016, and by this time the gyms are starting to become less crowded and healthy choices are starting to slip for many resolution-setters. And just as fresh produce marketers are taking to social media to encourage consumers to stick to their goals, we want to encourage fresh produce marketers to do the same with their efforts! If you have your sights set on building a new website for your company in 2016 but you haven’t outlined a formal plan or goals, this list of website resolutions will help you make progress on this seemingly daunting task. Here are our website recommendations for fresh produce marketers to consider:

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Topics: Websites

How Millennials Have Changed

Posted by: Mackenzie Michel

Feb 2, 2016 11:41:40 AM

If you’re a fresh produce marketer, millennials matter. Studies have shown that millennials, unlike other generations, care more about eating fresh and wholesome food, vs. worrying about fat and calories. And as this group of 18 – 35 year olds’ spending power continues to climb, smart fresh produce marketers are turning their sights on generating micro-content to appease this group of shoppers.

Sounds simple enough, but if you’ve been invested in social media for several years now, the millennials you started connecting with in 2007 – 2008 are NOT the millennials of today. The truth is, this demographic has gone through several changes in the past few years (they’re in the work force, getting married and starting families!) that marketers should take note of:

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Topics: Marketing Tools & Trends

Are CPG Brands "Stealing FRESH?"

Posted by: DMA Solutions Team

Jan 29, 2016 9:00:00 AM

In 1977 the U.S. Senate released a report stating the leading causes of death in the U.S. were linked to diet. Unfortunately, it wasn’t until internet 2.0 and the birth of social media in early 2000s that we realized we have an obesity crisis and proliferation of health related diseases stemming from the food we eat.

This realization marked the start of a shift in thinking about our food choices. Americans are now increasingly seeking FRESH choices that come from the earth, without additives and preservatives. As a result, the consumer packaged goods brands and products are invading our “FRESH” space, and they’re finding ways to align themselves with an anti-processed, fresh-centric message.

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Topics: Thoughts on FRESH

An Inside Look at the FNV Campaign

Posted by: Brock Nemecek

Jan 27, 2016 10:12:26 AM

Like wide-eyed and curious three-year-olds, our marketing minds naturally question “why?”, “how?” and “what next?” with every decision, campaign and effort we take on. This also extends to anything we see taking shape that we believe could benefit the fresh produce industry or increase demand of its products.

So this past year when Team FNV made its big, bold entrance onto the fresh produce stage, naturally our team was intrigued. We’ve watched the campaign from afar (and written about it here, here and here) primarily as silent observers and consumers of their digital content, all the while asking ourselves and our industry colleagues “why?”, “how?” and “what next?”

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Topics: Thoughts on FRESH

50 Social Media Tips for Super Bowl 50

Posted by: Allison Autrey

Jan 26, 2016 11:54:41 AM

Big media and pop culture events have an undeniable and inevitable effect on trending topics, and with the right approach, can be a great opportunity to leverage your brand’s marketing goals. Real-time interaction should be at the forefront of your marketing strategy when it comes to events like the Super Bowl. Taking a proactive approach to this content will set your brand up for success and viral opportunities!

That said, here are 50 tips to help you make marketing touchdowns before, during and after Super Bowl 50:

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Topics: Social & Mobile Media

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