A BLOG BY dma_sm

Marketing with the Scientific Method

Posted by: Brock Nemecek

Jul 27, 2016 12:09:29 PM

My sister, Emily, is an amazing teacher and self-described nerd.  Most of the time, when it comes to chemistry or plate tectonics, I don’t know what the heck she’s talking about.  But one science-y thing I have learned from her is the value of experimentation. As a marketer, I can appreciate the importance of a controlled experiment to produce accurate data that will help us understand what works, what doesn’t, and make decisions on behalf of our companies and brands. 

When it comes to marketing, our variables are wide ranging, from demographics and geographies to media channels and content types.  A tried and true way to test marketing strategies is by introducing only a few, manageable variables into the mix.  This method is also vital to controlling your experiment. 

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Topics: Marketing Tools & Trends

Holiday Food Trends to Consider NOW

Posted by: Beth Atkinson

Jul 26, 2016 1:13:19 PM

While most of us are soaking up the summer sunshine and enjoying the occasional cocktail by the pool, national media across the country are setting holiday spreads for photography in this year’s November and December publications. The reality is that, if you haven’t already, now is the time to finalize holiday content that can be used for long-lead media pitches!

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Topics: Public Relations, Marketing Tools & Trends

A Recent Graduate’s Reality of Working in Public Relations

Posted by: Sarah Bockholt

Jul 22, 2016 11:39:32 AM

Before graduating college, I had an expectation that my first job in public relations would involve writing and connecting with people, but I had no idea just how many different responsibilities there are that fall under public relations until starting my first job as a Communications Apprentice at DMA Solutions. While my transition into this new role has been smooth, my reality has been quite different than the expectations I had as a senior in college. Here are the 5 biggest lessons I’ve learned in my first few months as a post-grad working in PR for the fresh produce industry! 

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Topics: Public Relations

Don’t Limit Your Marketing Spend in These Two Areas

Posted by: Mackenzie Michel

Jul 20, 2016 1:17:01 PM

As budget-conscious marketers, we understand just as much as any produce marketer the need to feel assured that your marketing efforts and investment of resources are going to produce ROI for your company or brand – after all, you will need to justify your decisions to ownership. But we often discover that there’s a huge Catch-22 amongst fresh produce marketers who want to achieve marketing greatness: there is no limit, in either their minds or their leadership’s minds, as to what can be done, but there’s a harsh reality as to what can be spent to get there. After all, we’ve never met a marketer with an unlimited budget!

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Topics: Websites, Social & Mobile Media, Marketing Tools & Trends

Commonly Overlooked Website Details

Posted by: Marci Allen

Jul 19, 2016 12:45:13 PM

So you’re launching a new website – exciting times!  You may have a new design, more relevant brand positioning and sometimes even a whole new brand style. And invariably, the excitement is compounded by last minute finishing touches, copy tweaks, and image updates that result in the very best web launch possible.

However, there are some underlying key elements that are sometimes temporarily overlooked or even forgotten amidst the flurry of ‘go-live’ details. We’ve identified three key details that are often missed yet critical for a brand’s digital success:

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Topics: Websites

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