A BLOG BY dma_sm

Fresh Summit 2014: What Blew Us Away

Posted by: DMA Solutions Team

Oct 22, 2014 12:46:00 PM

Something very special happened in Anaheim last weekend as the topic of “MARKETING” took center stage at this year’s Fresh Summit. In previous years, the annual conference and expo has shown a spotlight on subjects like food safety, sustainability, technology and other focus areas that are important to our industry. And while those topics are still top of mind, this year PMA encouraged fresh produce marketers to evolve our thinking, our approach and our practices when working to connect to target audiences. This year as we experienced Fresh Summit with 22,000+ fellow produce professionals, we were delighted to see momentum put forth toward our industry’s willingness and ability to secure our seat at the Food Marketing Table.

Our anticipated list of “What Blew Us Away” is comprised of messages, lessons and tactics discovered throughout the event. We’ve highlighted three themes that stood out to us during the show, along with a few memorable and jaw dropping moments the DMA Solutions team experienced. Each year at the show we are blown away by the beauty, the energy, the growth and, of course, you, and this year’s event was no exception.

Embracing the Digital Age

From the State of the Industry message to Gary Vaynerchuk’s Sunday general session, digital marketing was a keystone strategy presented at Fresh Summit as a way for produce companies to drive demand for our products and compete with other food choices in the food marketing space. Here are just a few ways we experienced the power of the digital age in Anaheim:

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Topics: Events & Sponsorships

Fresh Summit Gif Edition: Anaheim 2014

Posted by: Mackenzie Michel

Oct 15, 2014 11:12:00 AM

Back by popular demand, we’re here to offer 29 laughs for you before you make your way to the fresh produce “Super Bowl” in Anaheim, California this weekend.

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Topics: Events & Sponsorships, Miscellaneous

Dear Ashley: Fresh Produce Veterans Share Advice with First Time Attendee

Posted by: Ashley Jackson

Oct 14, 2014 9:45:20 AM

As a first time attendee to Fresh Summit, there is so much I have to look forward to. From seeing the new product showcase, meeting industry professionals, attending the educational tracks, and more! To help me prepare, our team has reached out veterans in the industry to glean some of their expertise. Here’s what they had to say:

Dear Ashley,

I hope you are able to visit every booth on the trade show floor to find that one new amazing innovative produce item being released for the first time.  Taste it and take a photo for me.   In many cases those new items are crammed in the back of the hall in a 10x10 booth as first time exhibitors so don't pass them by!  

-Cindy Jewel, California Giant

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Topics: Events & Sponsorships

Enrich Your Social Media Engagement [VIDEO]

Posted by: Marci Allen

Oct 10, 2014 11:39:06 AM

The eating season is upon us, and for fresh produce marketers there is no better time to enrich your social media engagement to motivate healthy choices. Take a few minutes to watch the video below for quick inspiration and ideas for your company or brand’s social media channels.




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Topics: Social & Mobile Media

Increasing Consumption. Is this the right goal?

Posted by: Dan'l Mackey Almy

Oct 8, 2014 1:11:00 PM

“People want to know what is on sale, and they want Doritos.”

That’s the advice and message my beloved marketing mentor, Seth Godin, delivered straight to my face last week in front of a live audience during an event titled Business Gets Personal.

It hurt.  But he is right, and I know it.  And you know it too.

It was an overall unforgettable day hearing from renowned marketing practitioners Seth Godin, Gary Vaynerchek and Dave Ramsey on one stage at this rare event.  The icing on the cake for an attendee like me was that I was invited, in advance, on stage to receive direct feedback from the pros relative to our industry’s quest to reach more consumers and to increase consumption of fresh produce.

Doritos. Really?

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Topics: Thoughts on FRESH

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