A BLOG BY dma_sm

5 Things to Ask For When You Hire a Photographer

Posted by: Allison Autrey

Jun 24, 2016 3:43:13 PM

Photography is one of the most important assets your brand can have when it comes to digital marketing. I’d go as far as saying it’s the FIRST thing people notice about your website, social media or blog (at least, that’s true for me.) So, assuming you’re not a professional photographer, you’ll need to either outsource photos of your products, or rely on stock photos (not ideal) when building a new website or social media portfolio.

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Topics: Social & Mobile Media, Marketing Tools & Trends

How to Pitch Journalists Using Social Media

Posted by: Beth Atkinson

Jun 22, 2016 9:00:00 AM

As social media becomes more and more prominent as a tool for journalists to find sources of information, inspiration, and breaking news, PR pros are utilizing this information to pitch stories via social media platforms. We agree that this is an excellent way to expand upon pitching opportunities, but there are a few dos and don’ts that you should consider before mass posting to journalists’ social media pages.

According to a report from the Indiana University School of Journalism, 60% of journalists use social media to find story ideas and keep in touch with their audiences. This statistic is enough to make any PR professional consider using social media as a tool for pitching since journalists are looking.

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Topics: Social & Mobile Media, Public Relations

7 Ways to Get Consumer PR Without a Big Budget

Posted by: Brock Nemecek

Jun 21, 2016 9:00:00 AM

In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still “biggies” that can produce results, we are lucky to now have both the skills and access to tools to position our brands, products and stories to earn coveted media coverage without the backing of a “big agency.” If consumer PR is something that you want to utilize but have not yet figured out how to make it work for your brand, these 7 tips will give you a starting point to position your brand and company as a resource to the media.

  1. Watch/Read/Listen – become a regular consumer of the media within which you would like to be featured. Learn what types of stories your target media platforms are sharing and tailor your pitch to fit.

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Topics: Public Relations

8 Ways to Make the Most of Your Time in Chicago

Posted by: Mackenzie Michel

Jun 17, 2016 1:30:19 PM

With just a few days away from the annual United Fresh Expo, you’ve likely already wrapped up all of your major tradeshow related to-dos. BUT have you considered how to make the most of your time in Chicago outside of tradeshow hours? We’ve rounded up a few last-minute tips that can help you make necessary reservations and plans for next week. See you there!

  • Venture away from downtown – If you have the time, we’ve spoken with several locals who suggest venturing beyond downtown for the best eats and an eclectic vibe. City Winery is a great spot if you’re looking to take customers to enjoy the triple threat of wine, music and culinary arts.

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Topics: Events & Sponsorships

Marketing Lessons We Can Learn from @RealDonaldTrump

Posted by: Brock Nemecek

Jun 15, 2016 9:55:50 AM

At DMA, we’re a pretty heterogeneous group, with a wide variety of interests, views, and opinions.  In spite of a myriad of beliefs throughout the office, we have always been able to keep our debates friendly and our minds open (take a hint, Congress!).  We’ve even highlighted politics and fresh produce in the past right here on The Core.  And this year is no different, as the 2016 presidential election process and its participants have already contributed many takeaways that deliver valuable lessons to fresh produce marketers. 

No matter what your personal beliefs and feelings are toward to GOP front runner, I believe that Mr. Trump via @RealDonaldTrump exhibits a great deal of marketing prowess that we can all learn from.  Here’s a list of several marketing lessons that may or may not have been included in Trump University’s curriculum (ha!).

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Topics: Social & Mobile Media, Marketing Tools & Trends

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