Attack of the Killer Pecans!

Snacks are a must at after-hours parties. We had so much fun sponsoring the recent Lone Star Late Night party (in conjunction with United Fresh in Dallas) with our friends from Fox Packaging and Frontera Produce and knew we needed to provide edible favors to fulfill that snack requirement. The one drawback to tasty takeaways at late night events? Sometimes party-goers head to the after-after party without grabbing their gift.
But one party-goer’s loss is another office’s gain. In this case, the DMA office gained the leftover packages of Killer Pecans. And we haven’t been the same since. These simultaneously sweet/salty/spicy nuts are addictive and we jones for ‘em throughout every day. If you’re ever on the phone with one of us and can’t hear the call above the crunching, we apologize – it’s just an attack of the Killer Pecans.
D’s even taken some home for her kitchen-savvy husband, Drew, to incorporate into one of his creations. Not surprisingly, we heard that the pecan and panko-crusted white fish was amazing, a testament to Drew’s skills and these totally killer pecans.
And, while we’re on the subject of the Lone Star Late Night event, we’ve uploaded party pics to our Flickr account – over 100 of them – for your viewing and “re-living the moment” pleasure. Just wish we could as easily deliver the sounds, tastes and energy of that night to you, as well!
Posted by: The DMA Solutions Team
Tags: Dallas, Fox Packaging, Frontera Produce, Killer Pecans, UFPA, United Fresh 2012
Salad Bars: The Time is Now.

During our year-long commitment to raising funds for the Let’s Move Salad Bars to Schools initiative in Texas, a light bulb went off – this program is a guaranteed consumption builder for fresh produce. Rather than just a donation (though it’s still certainly philanthropic), this is an affordable investment in our nation’s future health – and our industry’s future growth.
Case in point: We recently learned that 53 salad bars have been donated to schools throughout the Cincinnati, OH school district. As a result, the district more than doubled their annual fresh produce spend. DOUBLED. We’d say that doubling the purchase of our products constitutes an “investment” more than just a donation, wouldn’t you? Read the rest of this entry »
Tags: Advertising to Children, childhood obesity, Cincinnati Schools, Food Advertising, Food Marketing, HBO, HBO Documentary, Healthy School Lunch, Let's Move, Let's Move Salad Bars to Schools, Michelle Obama, obesity, Obesity Epidemic, Salad Bars, Salad Bars in Texas, school lunch, Texas, United Fresh 2012, United Fresh 2013, United Fresh Expo, United Fresh San Diego, USDA, USDA Nutrition, Weight of the Nation
More Than Just Ice Cream

Memories in a Carton
There’s more than just ice cream in a carton of Blue Bell,
Picnics and birthdays and welcome home signs,
Over 100 Years of fun childhood memories, clear country mornings and a summer sunrise.
One taste and you can’t help but wonder how Blue Bell gets so many good things in a carton that size.
Homemade ice cream on an old front porch swing and parades on the fourth of July,
White picket fences and lemonade stands,
Hopscotch and long Sunday drives.
One taste and you can’t help but wonder how Blue Bell gets so many good things in a carton that size.
There’s more than just ice cream in a carton of Blue Bell.
- Aaron Barker
Listen to the Blue Bell song.
Driving into work recently, I found myself lost in a daydream as the new Blue Bell radio jingle, “Memories in a Carton” danced through the radio. As clear as if it was yesterday, I was taken back to evenings around the kitchen table with my family, each of us scooping out bowlfuls of our favorite ice cream. At 8:30 in the morning, I was half tempted to detour, risk being late for work and find myself a pint of Blue Bell! Read the rest of this entry »
Tags: Aaron Barker, Blue Bell, Blue Bell Homemade Ice Cream, Brenham, Chocolate Chip Cookie Dough Ice Cream, fruit memories, Homemade Vanilla, Homemade Vanilla Blue Bell, Ice Cream, Memories in a Carton, Mint Chocolate Chip, More than Just Ice Cream, produce memories, Rocky Road Ice Cream, sensory marketing, Texas Ice Cream, TX, vegetable memories

