A BLOG BY dma_sm

Our Favorite Examples of Responsive Web Design

Posted by: Brock Nemecek

Jan 23, 2015 10:27:36 AM

Fact: More people are searching for and consuming information on a mobile device (phone or tablet) than ever before. And that statistic is growing each year. Now, with the majority of global web searches occurring on mobile, it’s imperative for fresh produce marketers to deliver an equally dynamic website experience on an iPhone as on an iMac. Lots of brands are already on the mobile responsive web design bandwagon, WOW-ing consumers with an attractive and fully-functional, yet mobile-friendly website in the palms of their hands. Regular consumers of online info via mobile devices ourselves, we especially appreciate the following brands for achieving a seamless PC-to-mobile transition that not only maintains, but elevates, the brands and their stories.

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Topics: Websites, Social & Mobile Media

How Marketing Can Add Value to Your Retail Presentations

Posted by: Marci Allen

Jan 21, 2015 9:28:00 AM

Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections, contracts and new product development – all things that matter for the growth of your business and the strength of your retail relationships. But with the ability to reach vast audiences online, you have an opportunity to offer more - more in terms of information about shopper preferences and drivers as well as the evidence of your commitment to engage and educate consumers about your products. This kind of digital marketing requires a different set of disciplines than traditional marketing, and while this can be very complex to manage, it also provides tremendous opportunity for fresh produce companies. This new set of disciplines is commonly referred to as inbound Marketing.

The beauty of inbound marketing is the mutually beneficial exchange between your brand and consumers. Shoppers are seeking information online…to the tune of 2,802,478,934 internet users per day[1], and by implementing the inbound marketing practice, you are available with product information and recipe inspiration that meets their needs. On the flip side, you (and your retail partners) are no longer relegated to

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Topics: Inbound Marketing, Sales & Business Development

Don’t Make This Mistake in 2015

Posted by: Mackenzie Michel

Jan 20, 2015 12:37:22 PM

Have you ever heard the phrase about assuming, and what it makes out of you and me?

Marketers can sometimes be the biggest offenders of making assumptions about who their target audience is and what they want. As one of our marketing musts for 2015, we challenge fresh produce marketers to focus on being present and not presumptuous. You may think you know what a buyer wants to know from you or how they would behave, but you can’t truly know until you ask.

You may be a presumptuous marketer if you’ve said something similar to “I would never use a coupon app on my cell phone,” or “our buyers wouldn’t want to download sell sheets and other information from our website.” Buyer audiences are expanding and with that are going to have different ways of interacting with a website, using a social network or making a purchase than we do personally. In order to truly know your audience, marketers must ask to understand.

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Topics: Marketing Tools & Trends

Consider These Trade Publications in 2015

Posted by: Mackenzie Michel

Jan 16, 2015 1:41:29 PM

Our industry is rich with many trade publications and information outlets at work on our behalf. We deeply value the relationships that we have with several of our industry’s most reputable publications, and we highly encourage all produce companies in this space to get to know the writers and editors that bring publications like The Packer, Produce Business, Produce News, and And Now U Know to life. But with so many publications available to work with, it’s easy to overlook several that are great resources for our industry. Although many of you may already be familiar with the publications below, we’ve identified 3 resources that we believe offer new and fresh opportunities for fresh produce growers to consider in 2015:

Food Business News

Although not focused solely on the produce industry, this news outlet could be a great resource for fresh produce companies looking to claim a seat at the food marketing table and “out-think” the consumer

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Topics: Miscellaneous, Sales & Business Development

2015 Digital Marketing Trends

Posted by: Ashley Jackson

Jan 14, 2015 9:00:00 AM

A New Year brings about a ton of exciting changes and trends – especially in the realm of marketing. Last week we shared with you 5 things that fresh produce companies should do, at a minimum, if they expect positive results from their digital marketing efforts in 2015. The acceleration of marketing advancements can be overwhelming, but fear not – we are here to help! In addition to these “marketing musts,” there are a few major trends happening in the world of digital marketing that you should consider in your 2015 plans:

Make an Impact Through Personalization

Smart technology has given us the ability to create an deeper connection with our target audiences through personalization, and as a result, consumers are rejecting “one size fits all” marketing and craving materials that they feel were created specifically for them. Personalize your marketing by tailoring your efforts across

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Topics: Marketing Tools & Trends

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