Something very special happened in Anaheim last weekend as the topic of “MARKETING” took center stage at this year’s Fresh Summit. In previous years, the annual conference and expo has shown a spotlight on subjects like food safety, sustainability, technology and other focus areas that are important to our industry. And while those topics are still top of mind, this year PMA encouraged fresh produce marketers to evolve our thinking, our approach and our practices when working to connect to target audiences. This year as we experienced Fresh Summit with 22,000+ fellow produce professionals, we were delighted to see momentum put forth toward our industry’s willingness and ability to secure our seat at the Food Marketing Table.
Our anticipated list of “What Blew Us Away” is comprised of messages, lessons and tactics discovered throughout the event. We’ve highlighted three themes that stood out to us during the show, along with a few memorable and jaw dropping moments the DMA Solutions team experienced. Each year at the show we are blown away by the beauty, the energy, the growth and, of course, you, and this year’s event was no exception.
Embracing the Digital Age
From the State of the Industry message to Gary Vaynerchuk’s Sunday general session, digital marketing was a keystone strategy presented at Fresh Summit as a way for produce companies to drive demand for our products and compete with other food choices in the food marketing space. Here are just a few ways we experienced the power of the digital age in Anaheim: