Dads and granddads have provided lots of inspiration for The Core authors over the years and no doubt for our readers, as well. And it makes sense, too, since for many of us, our dads and their dads are synonymous with life lessons. In honor of the upcoming Father’s Day holiday, we wanted to take this opportunity to say thank you to our fathers and father-figures and give you a way to do the same.
Below are two 8×10 downloadable and printable designs for your dads. Use them as a card or a table/desktop decoration. Include a personalized message and show those dads out there how much we cherish them. And, to reinforce that our paternal appreciation spreads well beyond the one day a year designated as Father’s Day, we’ve also used the printables below as color inspiration for The Core. Enjoy the hues that are coloring our “Dad Dots” over the next several weeks! Read the rest of this entry »
… and made me realize, once again, how absolutely bright the future is for the fresh produce industry!
Interns have been a mainstay at DMA for the last 6 years, but this is the first summer we have brought on not one, not two, but three fabulous students to join us as we work to increase the consumption of fresh produce. I couldn’t be more floored by how lucky we are to have this crop of talent working here for the summer!
As a niche marketing agency, there are only so many full time positions available at our company for the coming years. Interns, however, are another story, which is why I approved the most aggressive summer internship program we have ever had for 2013. I thought why not share our office with any number of people for two months if it means that we increase the likelihood of having more talented people choose fresh produce as a career destination? Admittedly, I wondered if we would be able to maintain our track record of hiring excellent individuals if we expanded our program. Low and behold, we attracted and hired three incredibly talented, driven individuals who chose DMA and the fresh produce industry for the summer. Read the rest of this entry »
A major obstacle of marketing is the mass amount of messaging around every corner. Social media, billboards, television- how do you get someone’s attention? More importantly, how do you KEEP it?
As a student, I’ve had the opportunity to hear from all sorts of guest speakers. During my Adverting Concepts course last semester, Michael Aars, president of Tidal Wave Advertising, visited our class. Michael’s presentation was very memorable as he used a baseball analogy to describe advertising. The analogy went like this: Read the rest of this entry »