A BLOG BY dma_sm

Going Beyond Sell Sheets

Posted by: Mackenzie Michel

Mar 3, 2015 11:20:05 AM

Helpful Digital Content Produce Companies Can Provide Buyers

Jay Baer, author of Youtility, said that good marketing is about help, not hype. Focusing your marketing efforts on being helpful has a plethora of benefits, from requiring you to better understand your audience to allowing you to create information that your audience actually needs. So just what kind of information can you create that will actually be helpful to your audience? When it comes to retail and foodservice buyers, many fresh produce companies are comfortable creating sell sheets. Although sell sheets can be helpful, there is much more you can be developing to offer your buyers that will make your company a “go-to” resource. Consider the ideas below for helpful digital content you can provide your customers:

Helpful Blog Articles

The perfect example of this content is what you’re reading right now! We’ve emphasized the importance of having a blog before, and it’s something that we not only preach, but practice weekly. Creating regular blog

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Topics: Thoughts on FRESH, Marketing Tools & Trends

These 5 Articles are Critical to Your Website’s Success

Posted by: Mackenzie Michel

Mar 2, 2015 9:45:12 AM

Your website is the primary “gateway” and often times the entry point to your business, company and/or brand. In fact, Stanford University reports that 75% of people judge the credibility of a company based on its website. To help you make a positive first impression with your website, we’ve gathered 5 must-read articles from different marketing thought-leadership hubs around the web:

10 Signs It’s Time for a Website Facelift

If your website doesn’t work will on mobile, uses flash, or has low SEO rankings, it’s probably time to overhaul your website, if not opt for an entirely new one altogether. We love these 10 signs from Hubspot that the time has come for something new!

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Topics: Websites

#TeamFNV: Is This the Marketing Campaign Fresh Produce Needs?

Posted by: Dan'l Mackey Almy

Feb 27, 2015 11:53:00 AM

It’s going to be big.

It’s going to be bold.

The Fruit & Veggies marketing machine is here…

These quotes are all part of the key messaging from a video reel released yesterday at the PHA Summit in Washington DC that introduced the new FNV brand and its multi-million dollar marketing campaign. Unless you are attending the #PHASUMMIT this week or are a PMA board member, you most likely heard the news through an onslaught of media blitz that started around 1:00pm CST yesterday afternoon.

Based on the webinar announcing PMA’s involvement in this campaign and research we have conducted online, here’s what we understand are the facts about the Team FNV campaign:

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Topics: Thoughts on FRESH

Impressions vs. Engagement: Which is More Important?

Posted by: Brittany Flocken

Feb 25, 2015 12:16:20 PM

It’s a question most digital marketers have asked themselves time and time again. Should I be more concerned about impressions or engagement?

From digital ads in online publications, to social media marketing and other consumer-facing digital promotions, the answer simply depends on the goal for that particular digital spend.

  • Is your goal to elevate the brand’s visibility to existing audiences?
  • Is your goal to increase brand awareness to new audiences?
  • Is your goal to begin building a relationship with your audience?
  • Or perhaps your goal is to create a dialogue so that you can learn more about your audience?

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Topics: Social & Mobile Media

Get More Out of Pinterest with Promoted Pins

Posted by: Baharan Kishi

Feb 24, 2015 10:49:56 AM

We’ve had Facebook dark posts and Twitter ads on our minds as marketers—after all, we all know that the social sphere’s pay-to-play habits are only getting stronger.

But now the opportunity has arrived for another fan-favorite social platform, Pinterest. Home to food, fitness, and DIY crafts you’ll never be able to replicate, Pinterest has finally opened their Promoted Pins feature to all advertisers.

According to Pinterest for Business, promoted pins perform better than organic pins (those who participated in their beta testing saw a 30% bump in earned media), allow for more advanced targeting, and continue to perform even after a campaign ends. (That’s because pins are evergreen—marketing practices may change by the season, but “How to Make the Best Blueberry Muffins” is forever).

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Topics: Social & Mobile Media

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